Create a distinct release project
Separate this release from daily development work and give the version a clear name.
Product launch calendar
Plan the decisions before launch day and the checks after it.
A product or app launch calendar connects scope, readiness reviews, release day, and follow-up in one project. MOADAY can hold each milestone as a dated event, show it in the wider chronological schedule, and share the project with invited members; it does not build, submit, deploy, or obtain store approval for the product.
Fictional example: an Android app release
Treat this as a starting point, not a promise about store review. Verify the real technical and policy requirements in your development tools and store console.
- Six weeks beforeFreeze the release scope
Separate what must ship now from improvements that can wait for the next version.
- Four weeks beforeBegin end-to-end testing
Walk through sign-in, project creation, event updates, and sharing as a real user would.
- Three weeks beforeFinalize store material
Match the description, icon, and screenshots to the product that will actually ship.
- Two weeks beforeVerify the release candidate
Recheck the version, signing, privacy disclosure, and behavior on representative devices.
- One week beforeTarget store submission
Leave time between submission and the desired release for review questions or a correction.
- Release dayVerify availability and core flows
Confirm the public listing, installation, sign-in, and sync using the real distributed version.
- Three days afterReview early signals
Check support messages, error signals, and first-use behavior, then schedule the next response.
Build the launch calendar in three steps
Do not start with release day alone. Find the decisions and checks that could make the release move.
Add hard-to-reverse milestones first
Start with external submission, final assets, and approval dates that have downstream effects.
Schedule the days after release
Create separate events for availability checks and early feedback review so the plan continues past launch day.
Where this works and where it does not
MOADAY connects launch dates and context. It does not replace your engineering or distribution systems.
Good fit: many deadlines lead to one release
Use it to see testing, store assets, submission, availability, and follow-up in one timeline.
Good fit: several people share launch dates
Keep product, design, and engineering contributors aware of the common milestones.
Not a fit: issue tracking and automated delivery
Use dedicated development tools for individual bugs, source review, automated builds, and deployment.
Frequently asked questions
A launch calendar supports the release process; it does not execute it.
Does MOADAY submit or release an app to a store?
No. MOADAY organizes and shares launch dates. Build, signing, store submission, and review responses must be completed in the relevant development and store tools.
Can a launch calendar predict the exact store approval date?
No. Review time can vary. Keep the target submission date separate from the desired release date, leave room for changes, and check the actual status in the store console.
Should post-launch work stay in the launch project?
Adding initial error checks, customer feedback review, and metric review dates keeps the team focused after release day instead of treating launch as the end of the work.
Related guides
Connect the release plan to a project-first structure and a clear sharing flow.
Connect the days before and after launch.
Choose the desired release date, then work backward through every critical check.